Products for Niche Markets
It’s never been easier to bring products to market. The access to prototyping equipment, maker spaces, and small batch production are just a few of the tools that are only getting better and in turn making the job easier for inventors. That being said it’s still not a walk in the park. One of the best tools an inventor can have when bringing a product to market is a passionate community with problems that your product or idea solves. You’ll often hear about the importance of Product-Market Fit when it comes time to sell, but it’s not often discussed how helpful it can be while you’re designing, and developing the product itself. Specializing your product helps you better understand the market. The support of a dedicated community also speeds up both design and development. Having a dedicated market to test with is tremendously valuable. Not to mention it’s a great place to find product ideas to begin with. Remember niche hobbies and jobs might have some easily fixable niche problems.
Makers Spaces.
Access to tools and spaces to prototype, build and create are more prevalent than ever. Click the link below to find a Maker Space near you!
While having a large market to enter has its advantages, typically it’s difficult to start out. To stand out in large markets without substantial initial funds can be next to impossible. In contrast with dedicated niche communities you’ll have a lower cost to acquire customers, and build recognition around your idea.
As far as becoming involved and interacting with these communities it’s never been easier. You can quickly search through Facebook, Instagram, Blogs, Reddit, not to mention local Clubs, Groups even Unions to find a group of similar passionate users. Finding users to test with and a market to is a lot easier if you’ve built some rapport throughout testing. If you plan on crowdfunding your project, it’s great to work with those communities throughout your design process. It will help tremendously when it comes time to actually sell, or launch your product.
Find Passionate Communities.
It’s never been easier to quickly find thousands of people with a common niche interest.
At AK Studios we advocate for inventors because we understand the challenges you’ll face. As a product design, development and production firm we help our clients from start to finish, and along that path there are inherent hurdles to overcome. That being said with the tools available today it’s never been so accessible. With the support from a passionate community you’ll find the journey becomes even smoother. Keep pushing your ideas, and keep inventing!
