I’m Griffin Kirby.

I’m a designer who bridges the physical and digital worlds. With a foundation in industrial design and a mastery of brand development, I understand how design drives product strategy, brand identity, and profitability. I stay ahead of trends, adopt emerging technologies, and ensure every project is executed with both creative excellence and operational efficiency, turning concepts into experiences that resonate.

Work Experience

Creative Lead  / Domotz March 2025 - current, Remote

• Conceptualized and launched marketing campaign for “Domotz Free”, developing the creative vision and guiding execution to drive awareness and adoption of the new product offering.

• Pioneered AI‑powered design workflows. Developed procedures and prompt templates for the marketing team using generative tools and UX prompts, doubling design output across email, paid ads, and organic social creative assets.

• Co‑created new brand identity and messaging in partnership with senior writer, including refreshed tone guidelines and visual style, ensuring consistent alignment across all channels.

• Leveraged AI tools to reduce design turnaround from weeks to days

• Designed and honed web visuals, landing pages, and digital ad creatives, focused on conversion and retention, supporting marketing analytics-driven improvements.

Griffin Kirby  / Freelance Designer Dec. 2024 - current, Boston, MA

AK Studios / Senior Designer April 2018 - December 2024, Boston, MA

Gauthier Stacy Inc. /  Project Manager Sept. 2016 - Feb. 2018, Boston, MA

Wentworth Institute of Technology

BS, Industrial Design / Minor in M.E.

Education

    • Strategic Thinking & Vision

    • Data-Informed Analysis & Insight

    • Communication, Storytelling & Persuasion

    • Adaptability & Leadership Influence

    • Visual & Brand Design Master

    • User Experience Strategy

    • Prototyping & Interaction Design

    • Cross-Platform Consistency

    • Advanced CAD & 3D Modeling

    • Innovative Problem-Solving

    • Materials & Manufacturing Expertise

    • Cross-Functional Communication

    • Figma / Abobe CC

    • Miro / FigJam / Framer

    • Midjourney, Runway, Envato ai

    • Jira / Confluence

Skills