Network visibility is a right. Not a privilege.
Domotz
The Project:
Domotz, a leading network monitoring and management platform, was undergoing a pivotal brand transformation. My role as creative lead was to elevate and unify the company’s visual and digital presence—creating a robust brand guideline, redesigning the corporate website, modernizing the product’s user interface, and developing a strategic marketing campaign for the launch of Domotz Free.
I began by building a comprehensive brand guideline that defined typography, color systems, iconography, and imagery styles to ensure consistency across all platforms. This framework informed the full redesign of the Domotz website, balancing modern aesthetics with a clear, intuitive user journey.
Simultaneously, I collaborated with the product team to update the UI, applying a cleaner visual hierarchy, refined components, and a more accessible design system. For the Domotz Free campaign, I developed a concept that positioned the product as both approachable and powerful, aligning marketing assets with the updated brand language.
